Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on e-commerce.

As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.

Since 2008 Guido’s work included many Magento projects, he was selected as a Magento Master in 2019 and was part of the Board of Directors for the international Magento Association.

Since 2019 he hosts the popular weekly CRO.CAFE podcast in which he has the most interesting talks with e-commerce optimization experts.

As of October 2021 he is the Global Business & Technology Evangalist for the visionary e-commerce platform Spryker.